When you're managing $1 million or $10 million, the difference between 0% and 0.50% in annual fees can be hundreds of thousands over a decade. Here's what's available in 2025.
The Major Players
Schwab
- Commissions: $0 for online US stocks, ETFs, options
- Management fees: 0% for Schwab Intelligent Portfolios (robo), but you'll hold cash in a Schwab Gold deposit account yielding 4.35%
- Advisory fees: 0.60% - 0.90% for managed accounts
- Minimum: $0 for opening, $5,000 for Intelligent Portfolios
- Perks: Best-in-class customer service, 300+ branches, ATM fee refunds worldwide
Fidelity
- Commissions: $0 for online US stocks, ETFs, options
- Management fees: 0% for Fidelity Go, 0.35% - 1.10% for other advisory
- Minimum: $0 for core brokerage
- Perks: Excellent fractional shares, 24/7 customer support, 2,000+ branches
Vanguard
- Commissions: $0 for Vanguard ETFs (only own-brand), $0 for other US stocks/ETFs
- Management fees: 0.30% for Personal Advisor Services
- Minimum: $3,000 for Personal Advisor
- Perks: Lowest-cost mutual funds in industry, excellent index funds
For Active Traders
Interactive Brokers (IBKR)
- Commissions: $0 for US stocks/ETFs (IBKR Lite), $0.005/share for IBKR Pro
- Management fees: 0.08% - 0.12% for Interactive Advisor
- Perks: Global reach, best margin rates, excellent API for quants
thinkorswim (TD Ameritrade)
- Commissions: $0 for US stocks, ETFs, options
- Perks: Outstanding trading platform, thinkScript for custom strategies
- Note: Now owned by Charles Schwab, platform being integrated
For ultra-high-net-worth clients, dedicated wealth management makes sense:
| Platform | AUM Minimum | Advisory Fee | Best For |
|---|
| Schwab Private Client | $1M+ | 0.80% - 1.00% | Comprehensive planning |
| Morgan Stanley | $10K+ | 0.90% - 1.35% | Full service |
| Goldman Sachs Ayceo | $25K+ | 0.95% - 1.25% | Tech-forward HNWs |
| Fidelity私人银行 | $2.5M+ | 0.60% - 0.90% | Fee-conscious |
The Math: Why Fees Matter More Than You Think
On a $5 million portfolio over 30 years:
- 1% annual fee: Starting with $5M, 7% returns, 1% fees = $15.4M ending balance
- 0.1% annual fee: Same assumptions = $19.8M ending balance
- Difference: $4.4 million lost to fees
That's the real cost of ignoring fees.
Hidden Fees to Watch
- Expense ratios: Stick to funds under 0.20%
- Turnover: High-trading funds create tax bills
- Bid-Ask spreads: Use limit orders, especially for smaller-cap stocks
- Transfer fees: Most firms charge $0 to transfer, but some charge
Our Recommendation
For most wealthy investors:
- Core portfolio: Fidelity or Schwab with index funds
- Trading needs: Interactive Brokers for options/foreign exchange
- Advisory: Consider fee-only fiduciary advisor if you need planning
Don't pay for services you don't use. Many HNWs are overpaying because they've never compared what they're actually paying.